THE 3M CUBE INSTALLATION - RECRUITING THE NEXT GENERATION OF STEM TALENT
How can you hire someone who doesn't know you exist?
The objective of this live experience was to overcome an awareness gap with the future future 3M scientists and engineers - STEM students and enthusiasts. They're all about science, math, learning and fart jokes.
SUSTAINABILITY SOCIAL VIDEO - HUMANIZING 3M's SUSTAINABILITY MESSAGE
A sustainable future is one that will be there for the kids—so we featured kids in a series of digital videos that talk about materials that enable 3M's sustainability.
These have been the highest engaging assets on 3M social channels with over 1.3MM views.
3M IMPACTS THE GLOBAL COMMUNITY
We created internal communications that show how 3M employees are able to apply their skills to tackling challenges in developing nations, through the 3M Impact program. This content is used with analysts, internal audiences and as a talent recruitment tool.
Agile is gaining popularity as it promises to radically accelerate development time as well as break down current corporate barriers to decision-making and approvals. So projects go from 18-month development cycles to 12-weeks. It is remarkable what can be accomplished in these short windows, and to see the change in engagement from everyone who participates in the sprints or who leverages the assets created.
In 2018, I participated in six sprint activations to develop complex marketing and communication materials—these were the first that involved an external agency partner and together we learned and fine-tuned the process to increase efficiency and outcomes.
Typical sprints required a complete brand positioning, value proposition, audience analysis, communication plans, creation of owned assets, sales support materials and outbound marketing materials. In twelve weeks.
Full experiences for these examples can be seen at 3M Automotive Electrification and 3M Structural Adhesives web pages.