SVEDKA launched in 1998 into a crowded category. Over the next ten years, it fought off over 4,000 competitive vodka brands and established itself as one of the top imports.
Since its launch, SVEDKA was positioned as a cheap-chic, affordable luxury brand—essentially the Target of vodkas. It combines award-winning taste, Swedish distillation, and is at a price point significantly below other import. These attributes as well as high-impact marketing resulted in explosive growth. SVEDKA was identified by IMPACT magazine as the fastest growing spirit of any kind in U.S. history. It is now the largest U.S. imported vodka, having overtaken Absolut, Grey Goose, Stoli and Ketel One.
SVEDKA’s marketing extended to all consumer and trade touch points including print and outdoor advertising, digital campaigns, social media, retail promotions, special events, press, experiential, trade marketing and trade shows.
I led a full package redesign of core portfolio as well as limited edition flavor extensions and holiday bottles.
