SVEDKA launched in 1998 into a crowded category. Since then, it has fought off over 5,000 competitive vodka brands and toppled legacy brands, becoming the largest imported vodka in the US.
Since its launch, SVEDKA was positioned as an affordable luxury brand—essentially the Target of vodkas. It combined award-winning taste, Swedish distillation, all at a price point significantly below other imports. These attributes as well as high-impact marketing resulted in explosive growth. SVEDKA was identified by IMPACT magazine as the fastest growing spirit of any kind in U.S. history.
SVEDKA’s marketing extended to all consumer and trade touch points including broadcast, print and outdoor advertising, digital & social media, retail promotions, brand partnerships, experiential, and trade marketing.
I led the full package redesign of core portfolio as well as limited edition flavor extensions and holiday bottles.