Jägermeister is an iconic brand, with literally nothing else like it. Therefore, it doesn't have to behave like any other brand. To launch Jägermeister's new Cold Brew Coffee extension, we enlisted German comedian Flula Borg to muse about his thoughts, inspirations and yes, a little anger if you don't try it. 
Jägermeister is the official shot of the NHL. These :15 videos are got super inside hockey culture to connect with fans, and pulled all the stops by licensing Foreigner's 1977 chart-smashing masterpiece, "Cold as Ice".

Creative credit to the great and powerful Noel Haan, a friend and colleague of many years through lots of dumb adventures. Lost too soon.

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