Jägermeister is an iconic brand, in a category of one. Literally, nothing else in the world is like Jägermeister, so therefore, it doesn't have to behave like anything else in the world. It attaches to culture particularly well where there's a social moment, a moment where you're having fun, around music and events or high energy. Pretty much any moment, if you ask me. 
To launch Jägermeister's new Cold Brew Coffee extension, we enlisted German comedian Flula Borg to muse about his thoughts, inspirations and yes, a little anger if you don't try it.
These broadcast spots supported Jägermeister's partnership as the Official Shot of the NHL. Yes, that is Foreigner's 1977 classic hit "Cold as Ice" that you're hearing.

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