LEVERAGING EMOTION IN A CATEGORY THAT SELLS ON FEATURES
Charter’s Let It All In campaign launched in 2010, and signaled a bold ambition to reshape the way customers view the cable company. It was about pushing past the category norms and typical bundle play to focus on the emotional connection to the content which Charter TV, Internet, and Phone brings into customers’ homes.
By design, the campaign is as colorful, open, and fun as the product experience itself. It’s about opening up, and is based on the belief that when you let the world in through Charter’s service, you bring all its wonders with it.